Imagine you own a shoe brand called Kicks, and you want people to know about your shoe brand and that it focuses on making shoes for jogging. What would you do to tell people about your brand and make it available for them to buy and use? This is where digital marketing comes into the story.
You create an Instagram account. You start to upload photos of your shoes, making people informed about your brand. This is one form of digital marketing. You can make use of social media platforms to tell people about your products, your story, motives, mission, vision, and so on.
- website
You decide to create your own website. This allowed people to see your shoes in an organized manner and make purchases. This has opened a new horizon for your business, where you are open to not just the locals but a vast number of consumers who would probably have interest in your shoes.
- Blog
You really want people to know the benefit of buying shoes from you, and you decide to write blogs on several blogging platforms to educate people about your shoes along with the incorporation of other topics like the benefits of jogging in the morning and exercising while wearing your shoes. A bit funny, i guess
These are just some of the ways of doing digital marketing. Basically, digital marketing is about telling people, ‘Hey, I have something that might peak your interest. Please take a look” and let them see you and your products.
Author’s note
Thank you for reading my blog. This is just to give you a basic understanding of digital marketing. I will be diving into more advanced topics in the following blogs. See you on the next blog.